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Digital Angel Product Launch Scheduled for November 26th
Business Editors, High Tech Writers
PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 7, 2001--
Rollout leverages first-mover advantage
in estimated $70 billion market
Applied Digital Solutions, Inc. (Nasdaq: ADSX) announced today that its
wholly owned subsidiary, Digital Angel Corporation, has selected Monday,
November 26 as its official launch date for Digital Angel(TM), the
first-ever combination of advanced biosensor technology and Web-enabled
wireless telecommunications linked to Global Positioning (GPS).
Initial marketing campaigns will focus on South Florida, with its high
concentration of favorable demographic groups.
Richard J. Sullivan, Chairman and CEO of Applied Digital Solutions,
commented on the launch: "On Monday, November 26th, the world will
become just a little bit safer with the much anticipated launch of Digital
Angel products. We are very excited to deliver Digital Angel's unique
Personal Safeguard Technology to an eager marketplace and to enhance our
first-mover advantage in a $70 billion market. In addition to our initial
marketing campaign, we will begin product delivery to our Digital
Angel.net pre-registration subscribers. Upon completion of this regional
rollout and a thorough evaluation of new subscriber demographics and
characteristics, we will extend the rollout into additional markets
nationwide."
Mr. Sullivan continued: "The announcement of this product release
date, combined with our recently announced merger of Digital Angel with
Medical Advisory Systems (AMEX: DOC), sends a very clear message to
advanced technology investors. Applied Digital is determined to identify
and develop advanced digital technologies that improve quality of life.
Our Thermo Life(TM) body heat generator is another example. Once
commercially viable, these technologies will be merged with a management
team and operating platform from a complementary company in order to
enhance Applied Digital Solutions shareholder value through direct
financial contribution and indirect investment gains. In each case, we
will determine the most effective means of delivering equity participation
to our shareholders."
About Digital Angel(TM)
Digital Angel represents the first-ever combination of advanced
biosensor technology and Web-enabled wireless telecommunications linked to
Global Positioning Systems (GPS). By utilizing advanced biosensor
capabilities, Digital Angel will be able to monitor key body functions -
such as temperature and pulse - and transmit that data, along with
accurate location information, to a ground station or monitoring facility.
Applied Digital Solutions is exploring a wide range of potential
applications for Digital Angel, including: monitoring the location and
medical condition of at-risk patients; locating lost or missing
individuals; locating missing or stolen household pets; monitoring the
location of certain parolees; managing livestock and other farm-related
animals; pinpointing the location of valuable stolen property; managing
the commodity supply chain; preventing the unauthorized use of firearms;
and providing a tamper-proof means of identification for enhanced
e-commerce security. Digital Angel Corporation has announced a proposed
merger with Medical Advisory Systems. For more information on Digital
Angel, visit www.digitalangel.net .
About Medical Advisory Systems
Medical Advisory Systems, Inc. is a global leader in telemedicine that
has operated a 24/7, physician-staffed call center in Owings, MD for
nearly 20 years. Through a worldwide telecommunications network, MAS
provides health care to ships-at-sea and other remote locations,
one-on-one "chats" with a physician via the Internet or
telephone, as well as medical and non-medical services for the travel
industry. MAS owns a 12% equity interest in Paris-based CORIS Group, which
provides it with the ability to offer its services in over 30 countries
worldwide. For additional information, visit www.mas1.com .
About Applied Digital Solutions, Inc.
Applied Digital Solutions is an advanced digital technology development
company that focuses on a range of early warning alert, miniaturized power
sources and security monitoring systems combined with the comprehensive
data management services required to support them. Through its Advanced
Wireless unit, the Company specializes in security-related data
collection, value-added data intelligence and complex data delivery
systems for a wide variety of end users including commercial operations,
government agencies and consumers. For more information, visit the
company's website at http://www.adsx.com .
Statements about the Company's future expectations, including future
revenues and earnings, and all other statements in this press release
other than historical facts are `forward-looking statements' within the
meaning of Section 27A of the Securities Act of 1933, Section 21E of the
Securities Exchange Act of 1934, and as that term is defined in the
Private Litigation Reform Act of 1995. The Company intends that such
forward-looking statements involve risks and uncertainties and are subject
to change at any time, and the Company's actual results could differ
materially from expected results. The Company undertakes no obligation to
update forward-looking statements to reflect subsequently occurring events
or circumstances.
--30--mh/ch*
CONTACT: Applied Digital Solutions, Inc.
Investor: Robert Jackson, 561/805-8042
rjackson@adsx.com
or
Media: Matthew Cossolotto, 914/245-9721
matthew@ovations.com
KEYWORD: FLORIDA
INDUSTRY KEYWORD: BIOTECHNOLOGY COMPUTERS/ELECTRONICS INTERNET MEDICAL
DEVICES TELECOMMUNICATIONS
SOURCE: Applied Digital Solutions, Inc.
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-0- Nov/07/2001 13:34 GMT
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